Submitted by: Mike Lister

Motor sports are probably one of the most exciting sports ever invented by man because this is where the display of man s invention of machines to prove their power and strength. It also highlights the skills and dexterity of drivers that bring awe to the spectators. Other than ball games, motor sports is second in popularity for the world s most admired sports and millions of fans even travel around the globe to see their racing idols beat out their opponents dirty on tracks. However, motor sports just like other sports are held only during certain seasons when tracks are clearer. This is why grand championship racings are sometimes held on other countries that does not have extreme weather condition, does not go on snow and have wider areas for sports.

On the other hand, because the sport is a seasonal sport, racers tend to lose some of their individual income because of the off season. They cannot market themselves to sponsors and to people continually. And if you are one of them this becomes a torture. You still have to wait for the next season to make you alive again and this makes other racing specialist to falter in their trade. Nevertheless, other racers have become smart and organized and have developed their own strategies to put on more marketing effort while cooling their shoes. Here are some things that they do and you can do as well.

1.Since racing is a very addictive and very exciting sport, it is also a very expensive sport. The costs of fuels are rising exponentially and parts that are more and more specially engineered are becoming costly and this eventually can drain out your savings as a sportsman. However, because it is off season, this can be the best time in putting your racing budget in good cost. You can now sit down and jot down all your probable potential expenses for the coming season. You can also hunt for good quality spare parts for your car or motorcycle on other places at reasonable price. If everything is planned then your budget can be right on the track.

2.Motor sports are also sponsor s game. Since you are already on the sports you probably have some sponsors during this time and this is the best time to contact them. Some sponsors are also preparing their advertising budgets during off season and you want to make sure you are included in their budget. Do not think that sponsors once hold on to you will be there for you forever. You also have to communicate with them to make your name active on their list regardless you are one of their stars or not. If you still want more sponsor support, this could be the best time to look for more sponsors and company owners. The numbers of sponsors for sports are always on the rise and looking for stars willing to pursue sponsorship deals to represent their business or products.

3.Another significant thing to remember is always put your feet on the ground to keep in touch with your fans. Remember that they are your bloodline in this sports and just as addicted to racing as you are so during off season you let them know that you are excited for the upcoming season and will give them what they want. This way, your fans will be following you actively and this makes the sponsors more interested in you.

Now that you have some ideas to make the off season more fruitful, you will never feel the pain of the off season from now on.

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